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Video Module 04 · Record Fourth
The Design & Budget Reveal
The reveal is the climax of the sales process. This is where you present the design, walk through pricing, handle objections, and ask for the business. Every detail matters — from how you set up the presentation to how you handle silence.
01
Setting Up the Reveal Meeting
~8 minWhat you'll learn
- Where to present (kitchen table, office, virtual)
- Setting up the iPad/laptop and materials
- Who should be in the room (decision-makers)
- The pre-reveal mindset
02
Presenting the Design
~12 minWhat you'll learn
- Walking through the 2D plan first
- Launching the 3D walkthrough for impact
- Narrating features tied to their wish list
- Reading reactions and adjusting in real time
03
Walking Through the Budget
~12 minWhat you'll learn
- How to transition from design to money
- Presenting line items without apologizing
- Explaining what's included vs. add-ons
- The 'investment' framing technique
04
Handling Objections
~10 minWhat you'll learn
- 'That's more than we expected'
- 'We need to think about it'
- 'We're getting other quotes'
- The feel-felt-found method and when to use it
05
Closing the Deal
~8 minWhat you'll learn
- Recognizing buying signals
- The assumptive close and contract walkthrough
- Collecting the deposit and setting expectations
- Post-close: what happens next and the handoff